If you're a salesperson or a marketer, you know that cold emailing can be a powerful way to generate leads, book meetings, and, ultimately, close deals. But what happens when you're working with a brand-new domain?
You might be tempted to jump right in and start blasting out emails, but hold your horses!
That's where email warm-up comes into play.
So, what is email warm-up, you ask?
Think of it as a pre-game warm-up before a big match. You wouldn't want to hit the field without a good stretch, right? The same principle applies here.
Email warm-up is the process of gradually introducing your new domain to email service providers (ESPs)
and establishing a positive reputation over time. This can help improve your deliverability rates, avoid the spam folder, and keep your emails out of the dreaded "blacklist" zone.
But before we dive deeper into email warm-up, let's take a step back and define what cold email is, and why it's so important.