1. Verify your sending system and DNS settings
The first step is to ensure your email is authenticated via DNS settings.We’ve written extensively about SPF, DKIM, and DMARC
as necessary to authenticate your email address on the blog already.
The reality is without at least one of these methods in use, your email address and domain will always be viewed as suspicious by other ISPs and will never make it to your prospect. Your copy can be amazing, but without these technical details out of the way, useless.
The best authentication is to ensure all three options are in use, but at least one will have a huge effect on your email deliverability
and senders’ reputation.
If you’re unsure if yours are set up correctly but don’t want to invest in GlockApps just yet, you can use our free SPF/DKIMG/DMARC checker
.2. Use more than one email address and domain
We mentioned it previously, but having an additional email address in a domain or more than one domain is incredibly useful.
Having a dedicated email address specifically for sending out email campaigns, newsletters or cold outreach is a very effective way to avoid lowering your senders’ reputation and the spam folder.
Your output will be consistent and, if your reputation is ever lowered, you can utilize another address while improving your main one. You can even create email chains between different addresses to seed your reputation for the better.3. Revise email content for spam trigger words, images, bold, attachments, etc.
You should always revise all email content.
It’s easy to forget, for example, that signatures often have images or links in them, both things you want to avoid when it comes to cold emailing a prospect list. Or that certain words are automatically considered to be spam.
And while your boss may want to include a white paper or study as an attachment in your outreach, you need to help them understand this will only damage your senders’ reputation and send you straight to spam.
A concise email with just enough personalization, demonstrating awareness of the pain points of the prospect, is the way to go.
Keep your copy clean, and you’ll land in the right place.4. Slow down on sending or pause
Keeping email volume is consistent, but if you’re constantly hitting the spam box, it’s time to slow down or pause. This is typically because ISPs can tell you are sending out a lot of emails at once, but not receiving as many replies.
This identifies you to them as a spammer, even if that is not what you are doing.
Slow down to 30 a day or pause sequences altogether while you are working on fixing your senders’ reputation, either via seeding or using a warm up tool.5. Utilize an email warm up tool
One of the easiest ways to fix your senders’ reputation is to use a warm up tool such as Warm
Warm creates email conversations to make your email look busy and reputable. It automates the creation of engagement with the email address you are using for outreach, thereby helping to make it credible to other ISPs.
After all, if your email is sending and receiving responses, it is less likely to be a spammer simply sending out mass emails with malware or other malicious purposes. And you are not a spammer, so warming up your email is absolutely key when fixing senders’ reputation.