How To Improve My Email Deliverability Health Score

email deliverability checklist cover
With the growth of digital communication, email has become an integral part of our daily lives.

Email is the preferred way to reach out to people, whether it's a personal message or business communication.

However, if your emails are not reaching the intended recipients, it can be a significant issue.

That’s why ensuring that your email deliverability health score is up to par is important.

In this blog, we’ll discuss the best tips and tricks to improve your email deliverability health score and ensure your messages reach their intended audience.

What Is an Email Health Score?

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An Email Deliverability Health Score is a metric that measures the likelihood of an email reaching its intended recipient.

It is based on a variety of factors, including the sender's reputation, email content, and technical setup.

Email deliverability health scores can help marketers and email service providers identify potential deliverability problems and optimize their campaigns for maximum inbox placement.

Generally, it is calculated by measuring various signals such as bounce rate, spam rate, open rate, click-through rate, and unsubscribe rate. The higher the score, the better the deliverability of the email.

Why Is Email Health Score Important?

Email health score is important because it shows your email campaigns' success.

A higher score means your emails are more likely to reach their intended recipients, while a lower score can indicate that your emails are being blocked or sent to spam folders.

This score can reveal any underlying issues that may be impacting your email deliverability, such as incorrect email addresses, content issues, or problems with your email server.

Knowing the health of your email deliverability can help you identify and address any issues and optimize your campaigns for increased success. This can help you improve your email open rates, click-through rates, and overall engagement.

How to Check my Email Health Score?

To check your email health score, you'll need to use an email testing tool or email health checker. These tools can measure various metrics, such as deliverability, reputation, IP address, spam score, and more.

They will then generate a report that gives you an overall score based on these metrics.

The most popular email testing tools include Litmus, Email on Acid, Mail Tester, and GlockApps. All of these tools have free versions available, as well as paid versions with additional features.

After signing up for the service and entering your email address, the tool will generate a report with your overall email health score. For more detailed information on each metric, you can also use the same tools to analyze the individual components of your score.

This will give you insights into each factor and help you figure out what changes you need to make to improve your score.

Finally, keep in mind that your email health score is not a static number. You should regularly check your score and make adjustments to ensure that your emails reach their intended recipients.

How to Improve Email Health Score

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1. Establish an Email-Sending Schedule

Establishing a consistent email schedule helps ensure that you’re sending emails at a reliable rate and frequency. This can help improve your email health score by reducing spam complaints and potentially hurt your reputation.

Creating a schedule allows you to track your email performance, identify trends, and adjust your strategy as needed. In addition, having a schedule can help you stay organized and make sure you are sending out your emails at optimal times.

2. Manage Your Lists

Managing your lists is important for improving your email health score because it helps to ensure that your emails are being sent to people who might be interested in receiving them.

Keeping your lists up to date ensures that your emails are not delivered to people who no longer wish to receive them, which can reduce bounce rates, unsubscribed, and spam complaints.

Additionally, having a clean list can improve your sender reputation, which can result in higher email deliverability and higher engagement rates.

3. Monitor Your Email Metrics

Monitoring email metrics is important for improving an email health score because it allows marketers to gain insights into how their campaigns are performing.

By tracking metrics such as open rate, click rate, bounce rate, and unsubscribe rate, marketers can identify areas of improvement and adjust their email programs accordingly.

Additionally, tracking metrics over time can help marketers better understand their customers’ preferences and develop more effective email campaigns.

By monitoring email metrics, marketers can make more informed decisions on how to improve their email health score and increase their return on investment.

4. Send Relevant Content

Sending relevant content is instrumental for improving email health score because it increases the likelihood that the recipient will engage with the content.

When recipients open, click, and convert on emails, it signals to email service providers that the email is relevant and valuable, and can lead to higher deliverability and better email health scores.

Also, sending relevant content can boost open and click rates, leading to higher engagement and better deliverability overall.

5. Optimize Your Subject Lines

Make sure that your subject lines are descriptive, specific, and attention-grabbing. This will help to increase your open rate.

Having an effective subject line that accurately describes the content of the email and is appealing to the reader is essential for increasing open rates, CTRs, and conversions.

Optimizing subject lines helps to ensure that emails are not marked as spam, which can negatively impact email health scores.

6. Keep Your Emails Short and to the Point

Long emails can be intimidating and are more likely to be marked as spam.

Keeping emails short and to the point is important for improving email health scores because it helps to ensure that your messages remain relevant and clear in the eyes of your recipients.

This is critical because email health scores measure how well your messages are received by the people you are sending them to.

If your emails are long and contain too much information, they may be seen as uninteresting or difficult to understand, which can lead to lower email health scores.

Short and to-the-point emails are more likely to get read and responded to than those that are overly long or full of unnecessary details.


Improving your email deliverability health score is not a one-time task. It requires constant attention, proactive maintenance, and a lot of testing.

It’s an ongoing process that requires you to stay on top of all of the best practices and make sure you’re following them throughout your email campaigns. It’s also important to keep track of your email metrics and watch for changes in your deliverability rate or reputation.

By taking steps to improve your email deliverability health score, you can ensure your emails get delivered to the right inboxes and that your campaigns are successful.

With Warm, you can be sure that your health score is high due to automated campaigns through which warm will positively interact with your email campaign.

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