How Many Cold Emails to Send Per Day?

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When executing a cold email outreach, email deliverability is a major concern.
The new email accounts aren't warmed up, which is the issue.

Since most emails are now classified as spam due to the Google spam update, it is getting more difficult to access the inbox.

To prevent this, it is crucial to warm up your new email account before you begin a cold email outreach.

This article will show you how to do it fast and easily.

How Many Cold Emails to Send Per Day?


The follow-up emails you manually compose, send, and curate is considered manual send in any email marketing campaign. Here, you would use automation technologies to send cold emails to a single prospect at a time.

Users manually enter their workplace or G-Suite to begin the process, after which they manually draft cold emails to various leads.

The problem with this form of a follow-up email is that it is highly individualized, making it more time-consuming and labor-intensive.

We advise you to use this strategy because more tailored content has a higher chance of converting visitors. You should employ this cold email account for the sales leads that will bring you a considerable sum of money.

Creating 10–20 customized emails daily is possible for the individual conducting this task.

Consider using tools that can help you get the job done faster.


The situation is a little different when using the automation cold email technique. You must give a lot of consideration to this aspect.

Since the personalization of these cold emails is crucial to their effectiveness, automating them would necessitate effective follow-ups. These customized emails will not exceed 50 per day.

Additionally, using the same account, it is possible to send too many cold emails per day. But with time, the level of personalization would diminish, lowering the proportion of emails that were opened or replied to.

Additionally, the automation process is heavily influenced by the age of your email account. With that said, it's best to limit your daily intake of cold emails for beginners to 10 to 20.

Additionally, while using automation, you must pick your ESP carefully, as restrictions do exist. Thus it might not fit your needs.

Why Is Senders’ Reputation Important?

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Sender Reputation is extremely important because mailbox delivery is essential to email sales and marketing effectiveness. Additionally, Sender's Reputation significantly impacts inbox delivery, affecting the whole domain.

Here are a few reasons why senders’ reputation is important:

You're aiming for the inbox

The inbox is the primary and main cause.

Less reputable senders run a higher risk of having their emails rejected or directed to the spam folder.

In email marketing or cold emailing, you have no chance of success if your message doesn't get to the inbox.

Avoid seeming spammy

Spam prevention is the main goal of Email Sender Reputation. Both ESPs and ISPs want to give email users a fantastic experience.

And the easiest way to do it is to keep all spam mail out of your inbox.

A message that appears to be spam due to a bad sender reputation won't get through to the inbox.

Stay updated

Spammers work hard to remain undetected, even while ISPs and ESPs try to capture them regularly.

Spammers will eventually catch up if ISPs and ESPs don't continuously update their restrictions.

You risk losing favor and having your rating suffer if you don't adhere to the most recent email marketing best practices.

How to Warm Up An Email Address

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Step 1: Authenticate Your Email Account

Account authentication is the first step that must be taken with a new email account.

Authentication protects your account from spam filters and ensures that your emails arrive in your inbox.

SPF, DKIM, and DMARC are the three main authentication methods.

Step 2: Send Individual Emails

To start a conversation, sending manual emails to friends and co-workers is the first step in the email warm-up process.

You should start by using the new email account to send 10–20 separate emails. To enhance the volume of the initial emails, make sure there is a consistent level of involvement.

Your email service provider acquires confidence in your forthcoming activities as the conversation grows and gradually prepares your email account for email campaigns.

Step 3: Maintain Conversation Threads

Developing interaction in your warm-up emails is crucial for maximizing deliverability. Send emails from your other email accounts to start the dialogue, then respond to them from the new account.

Since this is a continual procedure that lasts 8 to 12 weeks, regular conversations are essential.

To increase the likelihood of a conversation, if at all possible, add your new email address on your website for inbound emails and promptly respond to those.

Step 4: Don’t Send Too Many Emails at Once

The algorithms used by each email service provider vary depending on how the emails are sent and received.

Make those algorithms, then. not a robot, and refrain from sending too many emails at once.

Your domain reputation will be impacted if you consistently send a large volume of emails.

The simplest approach to prevent it is to maintain a short time gap between emails as you warm up your new account.

Step 5: Start Your Own Test Campaign

Your account will be ready to send cold emails once you have finished 12 weeks of manual warm-up. To send your cold email campaigns, you can use a tool like Amplemarket.

To begin with, keep things simple and small. Start the initial campaign (sequence) with a small list of 20–30 reliable recipients; include friends and colleagues to increase response rates.

Step 6: Automate the Warm Up Process

If you want to skip the first five steps manually to save yourself time, you can automate this process.

This is the simplest method for warming up your email account because it requires no more manual work beyond setting up your email account into the warm up tool.

Tools like Warm fully handle this process, allowing you to build your email reputation and deliver emails directly to your inbox.

We cover services like automatic warm up campaigns, which send automatic emails from your inbox and automatically interact with them to increase your email deliverability.


It’s hard to determine the exact number of emails per day. But being aware of your email service provider's limits and restrictions is definitely important to trigger spam filters.

To warm up your cold email account, start with a simple email and gradually build your list over time. Maintain contact with your contacts as the emails progress.

Automate this process consistently and keep that personalized touch in your emails. This will eventually drastically improve your senders’ reputation and your entire domain.

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