Gmail is the most widely used email provider by both individuals and companies alike, at almost 30% market share
For salespeople and marketers, this means one of the main ISPs they need to always reach is Gmail. Other services may have additional issues or may not be as widely used, so running tests that reveal you’re hitting spam may not be as concerning.
The minute you learn your emails are hitting Gmail spam filters
, though, it’s time to act.
In this article, we’ll go over factors to consider when aiming for the Gmail inbox, as well as best practices to follow when sending out your emails.